<aside> 👋 Hi! I’m Phoebe, a multidisciplinary UX designer from Bath in the UK, now based in the San Francisco Bay Area. I’ve been designing for 6 years on both physical and digital products serving thousands of every day consumers to large businesses.

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Contact

📧 [email protected]

🔗 linkedin.com/in/phoebelloyd

🖥️ designbyphoebe.com

📞 +1 (530) 744-9254

Experience

Lead User Experience/User Interface and Brand Designer

Workout Genie, Bath, United Kingdom, Remote – (Jan 2024 - Mar 2024)

• Delivering branding, UX and UI design for a budding startup’s MVP.
• Working closely with the founders to achieve the look and feel they envisioned.
• Consulting on user experience, potential features and details to add value to their product.

Product Designer

Mynd, Oakland CA, Remote – (Jun 2021 - Dec 2023)

• Continuous discovery and UX/UI design for a B2B resident app, piloting new features and usability updates, increasing adoption of the mobile app by 25% and generating extra revenue through relative company partnerships that also enhanced the resident experience.
• Leading research and design for an innovative, complex platform software that boosted business efficiency by 52%, enabling users to manage 20% more homes per month. Iterating in phases while adhering to Agile sprint timelines.
• Improving usability design for a B2C product using user-centric and data-driven design principles, collaborating with multiple teams at once.
• Rapid wireframing and prototyping, as well as the creation of bespoke icons, illustrations, and animations to enhance interaction design.
• Maintaining brand consistency while elevating product offerings.

Fashion Designer

Old Navy, Gap Inc. San Francisco CA – (Sept 2017 - Feb 2019)

• Working in a very fast-paced environment for an international brand, serving millions of customers across 9 countries and driving sales with data-driven designs.
• Communicating design decisions with technical design packs and illustrations using Adobe Illustrator, Photoshop and InDesign.
• Taking products from discovery to production in just 3 months. Adapting to challenges in the production line in real time and responding quickly.